Prospect And Competitor Analysis


In this training video I’m breaking down our foundational process when bringing on new clients.

Our Prospect And Competitor Analysis helps us identify our target audience. This allows us to dial in our targeting for ads, our marketing message and sales funnel.

This process is what we use every time we bring on a new client, a new business or have a new marketing campaign.

One of the biggest mistakes we see entrepreneurs and business owners make is promoting a message that’s not in line with their target prospects. I see websites and sales funnels built first before identifying the target prospect. I see offers, products and services go to market first before ever being tested.

Check out this training to understand the proper way to begin any new marketing campaign.

You can view our Prospect And Competitor Analysis spreadsheet here.